classic X-Men on Instagram: "Rob Liefeld appeared in a Levi’s 501 commercial that began airing on September 13, 1991. He had submitted his name to a Levi’s contest to “pitch your job that you do in your 501’s,” which led to his selection for the campaign. The spot was directed by Spike Lee and filmed in May 1991 at Lee’s Brooklyn studios, after an initial plan to shoot it in Liefeld’s Fullerton office. The commercial highlighted Liefeld at work as a comic book artist, reflecting the cultural vis