China tried to copy a viral Land Rover stairway stunt. It did not end how the marketing team hoped… Follow for more insightful posts. Chery, a Chinese automaker, attempted to recreate Land Rover’s famous Heaven’s Gate stair climb in Zhangjiajie, China. The original Land Rover clip showed a Range Rover conquering 999 steep steps to the mountain arch, turning a dangerous route into a global ad moment. This time, Chery sent its Defender-style Fulwin X3L up the same staircase for a promo shoot. Abou
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