AdExchanger | News and Views on Data-Driven Digital ...
The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming ...
Events Calendar Archive - AdExchanger
Oct 24, 2024 · BY Emily Rocca // June 26th, 2024. Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
Latest - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Buyers Can Now Target High-Attention Inventory In The Trade Desk
Oct 8, 2024 · Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via the DSP’s self-serve platform. Until recently, attention was a post-campaign measurement. But momentum has been building towards ...
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Programmatic Advertising’s Final Frontier Is Linear TV
Oct 8, 2024 · The merging of programmatic advertising with traditional linear TV will be one of the revolutionary moments on the digital media timeline. Bringing fine-grained addressability and attribution data to untapped, large-scale linear TV audiences will enable a more holistic approach to campaign planning.
AdExplainer: Data-Driven Linear Vs. Addressable TV
Nov 28, 2022 · Defining terms. Data-driven linear refers to the process by which advertisers use automated tech (and in some cases data) to make and inform their linear TV ad buys, including programmatically. DDL isn’t addressable. It’s a mechanism for one-to-many distribution. But it’s an important stepping stone toward introducing “some sense of ...
What Is A Data Broker? | AdExchanger
Mar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
It’s Grimace Versus Gritty; Zeta Global Strikes Again
Oct 10, 2024 · Zeta Global, the challenger mar tech and data cloud, has acquired email marketing and identity company LiveIntent for $250 million, The Wall Street Journal reports. It also plans to debut a publisher cloud suite encompassing traditional publisher tools and retail media. Zeta has been relatively flat since IPO-ing in 2021 – until June of this ...
Yahoo Confirms It Will Buy BrightRoll For $640M | AdExchanger
Nov 11, 2014 · Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ad tech strategy after a dry spell when the company’s M&A was focused primarily on consumer-facing mobile platforms. It also provides a …