Join the Bubba List Join the BUBBA team and receive 15% off your first purchase.

3 Things Your Next Fishing Net Should Have Nothing But Net Top 5 Live Baits for Landing Amberjacks Get That Fish Top 5 Gifts for Fishermen Tis the Season Bubba Presents: The Ultimate Lifestyle™ …

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce …

Bubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water.

Because you can't go wrong with this knife and Bubba Blades in general. I first learned about Bubba Blade knives in Alaska, and became a believer after they made short work on some big halibut.

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

Here at Bubba we pride ourselves in the fishing tools we make for fishermen all over the world. Our fishing tools are hand-crafted by engineers to be the highest quality, so you can live Bubba's lifestyle …

Quick View BUBBA™ Hoody $78.99 Add to Cart Quick View Men’s Bahura™ Long Sleeve $61.99 Add to Cart Quick View Men’s Bahura™ Short Sleeve $44.99 - $50.99 Add to Cart Quick View Men’s …

Pair the SFS Lite with the BUBBA App to effortlessly store your catches' weights, species, weather, and GPS locations. Unlock the full potential of your scale with a Pro BUBBA App subscription, which …

The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. It is built …