News

Marketing-Interactive25m
Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
ISPreview UK4h
BT in Advanced Talks to Sell 50 Percent Stake in TNT Sports
Telecoms and broadband giant BT is reportedly in "advanced talks" to sell its 50% stake in UK TV broadcaster TNT Sports, ...
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords on Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
Observer14h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
How-To Geek on MSN15h
HBO Max Can’t Decide What It Wants to Be
The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...