Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

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Well designed digital games help children explore, construct and express their individual identities – their own sense of ...

A new era is on the horizon for games under the LEGO umbrella with a move to more in-house development, but despite that being in the early stages, there is certainly room for concern.

The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...

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Apparently, there’s still more money in video games than in toys.

Danish toymaker Lego has announced that it will grow its revenue by 13% in 2024 to DKK 74.3 billion (around USD 11 billion).

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.

LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.

LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.