Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador Novak Djokovic in the US Open tennis (he's won a record 24 slams already ...

Djokovic had just beaten Juan Martin del Potro in straight sets, equaling Pete Sampras’ Grand Slam record with his 14th title ...

Meltdowns happen in tennis. It’s a brutal sport that places enormous physical and emotional demands on players. Daniil Medvedev’s outburst during his first-round loss at the US Open wasn’t just ...