Block Six Analytics founder Adam Grossman has established a new sponsorship tech and analytics agency ROAR (Revenue Over & ...

The May 6 edition of the SBJ College newsletter looks at 4Topps' attempt to change the seat-renting model in college sports, ...

That growth was boosted by the spread of its signature product, Evolv Express, which won the Best in Sports Technology Award ...

NBC Sports on Saturday drew the best Kentucky Derby audience since 1989, according to early data cited by SBJ’s Austin Karp.

Dan Reed, who joined Meta in 2014 after a decade at the NBA, announced on social media that he will soon leave the tech giant. After spending more than seven years as President of the NBA G League, ...

Tonight, we revisit the excellent profile of longtime Fox Sports chief David Hill in this week’s SBJ by my colleague Bill King, with a special focus on his lasting influence on the NFL. I also take a ...

The New York Times’ story on the increased AI hallucinations that have come with a rise in LLM capabilities (in our must-reads in tech section) is startling. The fact that developers aren’t sure what ...