The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of ...

Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media ...

While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s iPhone to ...

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant threat as ...

From her early days experimenting with sewing and styling outfits for friends to launching multiple sold-out clothing ...

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators with its portfolio ...

YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to find qualified talent.

After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The former ...

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, ...

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many brands struggle to scale ...

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now represents nearly 400 ...

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that extends far beyond ...