Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos. The next most popular motivation is to "to share important things" ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...

The number of people globally who use the Internet jumped from 2.1 billion in 2013 to 5.2 billion in 2023. That incredible growth has fueled an explosion in the volume of online clicks, swipes, and ...

As any entrepreneur will tell you, good ideas start with a need. In nearly a decade, Dropbox hadn't felt the need to alter its identity. It wasn't until Dropbox Creative Director Aaron Robbs saw the ...