Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos. The next most popular motivation is to "to share important things" ...

Has the world of marketing come full circle? As social media turns what we consider to be "traditional" on its end by empowering the people and endorsing two-way conversations over broadcast messaging ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...