For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos. The next most popular motivation is to "to share important things" ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...