The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV ...

The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...