Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to ...

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.

Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform.

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through ...

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

Invoca, a provider of conversation intelligence AI, enhanced its Signal AI suite and introduced Signal AI Studio, which seeks to… ...