From door-to-door salesmen to a stint in journalism, the head of creative experience at Digitas New Zealand finds passion in customer storytelling that makes people feel things.

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

For Arvind RP, chief marketing officer of McDonald’s India (West & South), the fabled golden arches are tied to a double set of memories. First, as a boy in Delhi, it was the Karol Bagh ...

Singapore's FairPrice Group is making good on buiding out its 'Every Day, Made a Little Better' brand proposition with it's latest campaign celebrating the small joys of grocery shopping trips.

L'Oréal has partnered with Thai artist Juli Baker and Summer on an initiative to make art therapy more accessible for ...

Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov ...

Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing ...

KFC has launched a new spot to promote its limited-edition Sweet Tokyo chicken menu item in Australia. In selling the Japanese-themed offering, KFC and Ogilvy headed to Tokyo's busy Shinjuku district ...

The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at ...

We are absolutely thrilled that the iconic fashion brand H&M has selected IPG Mediabrands Team Mavericks as their trusted media agency partner across our region,” said Leigh Terry, CEO of IPG ...

A leaderboard will t rack the drivers and groups with the best score, in addition to delivering road safety messages. Those who engage in safe practices on the road and sign up for AAMI’s reward ...

Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to ...