The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

QSRs consistently top the ranking as the #1 category across all four cities.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Plus, Alterra Mountain Company gives Icebreaker and Smartwool marketing access to select properties in Canada.

English-language version to roll out first, with French-language edition to come.

The retailer says the activation was all about creating a 'core memory' in a familiar space.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.

VAM combines linear and digital audience data, with more than 95% of platforms in Canada captured.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...