Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.