Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Too many marketing plans still treat social as the last step. The place where an idea gets “cut down” and “rolled out.” It’s backwards, not just because by the time a campaign hits feeds, the scroll ...

Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...