AI helps Gen Zers work faster, think more creatively and focus on meaningful tasks—without replacing the need to learn from ...

FDA creackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but healthcare agencies might benefit.

AI isn’t replacing marketers, but creating roles that require strategic oversight, creative judgment and data fluency.

All the Best People Are Dogs” keeps the brand’s irreverent humor alive, now with more fur—and a new GPS tracking device.

Guillermo Vega, Ogilvy’s global creative network lead on The Coca-Cola Company account, is being named the agency’s U.S. CCO.

In Innocean’s first campaign for the brand, every NEFT post will shout in celebration of International Caps Lock Day.

Brand and agency leaders share ways they are using AI for everything from researching market demands to creating toddler ...

Early Warning Services CMO Andrea Gilman joins the Marketer's Brief podcast to talk about how she's altered Zelle's messaging ...

AI won’t kill marketing—but marketers might. To stay relevant in an AI-led world, reconnect with real people beyond pixels ...

Baby formula brand Bobbie's partnership with Cardi B, Amelia Dimoldenberg’s premiere of an F1-sponsored YouTube series and ...

Four photographers traveled the world to capture the BA logo mirrored across continents in Uncommon’s new effort.

The world’s most valuable entertainment company’s outlook for the current quarter is largely in line with Wall Street projections.