News

Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Observer21h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Marketing-Interactive7h
Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
The deal also opens new doors for Netflix.
Getting attached to a television show these days is a much, much riskier proposition than it was 20 or 30 years ago. Back ...
/Film on MSN3h
Sesame Street Finds New Streaming Home After HBO Max Exit
Big Bird, Elmo, Cookie Monster, and the rest of the Sesame Street gang have been picked up by a new streamer after being ...