Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you think? Take our poll.

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ...

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...