British Airways Overhauls Loyalty Program

British Airways Launches New Loyalty Program Centered on Spending
British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on spending, offering more ways to earn Tier Points and milestone bonuses.
British Airways made these changes to its loyalty program
British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the British Airways Executive Club, it’s now the the British Airways Club, with updates taking effect on April 1,
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
British Airways announces loyalty scheme changes - will you be better off?
British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the changes
British Airways overhauls loyal customer perks – but some frequent flyers are annoyed
Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver
Why are customers upset over the updated British Airways Loyalty Programme?
British Airways has announced significant changes to its loyalty programme, transitioning from a mileage-based system to one that rewards spending.
British Airways Overhauls Loyalty Program and How Reward Points are Earned
British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class booked.
British Airways accused of 'washing its hands’ of loyal customers after big change
British Airways has decided to make a major change to its loyalty programme from April 2025, in a move that has been criticised by Rob Burgess, editor of frequent flyer website headforpoints.com
British Airways makes changes and rebrands its loyalty programme
British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
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