Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

The Space Coast could welcome a big player to the launch landscape early Sunday with the debut of Blue Origin's New Glenn rocket, a two-day delay from original plans to launch early Friday.