The Main Benefits Of A/B Testing. 1. Improved Content Engagement. Each time you A/B test and then use those results to inform the decision you make for future content and campaigns, ...

The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

A/B testing usually involves serving different versions of a page’s content on different URLs, and the user will be redirected to a particular version depending on your test thresholds.

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs ...

A/B testing is an effective method to take UX concepts for a test drive. But when it’s not done properly, it can actually hurt your business.

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

A/B testing was a new insight in the realm of politics, but its use on the web dates back at least to the turn of the millennium. At Google—whose rise as a Silicon Valley powerhouse has done ...

Other common A/B testing mistakes in PPC. While the above is critical in my mind, I can’t help but point out other mistakes just for the “fun” of it. Not segmenting traffic sources.

Everyone Is A/B Testing. So the negative material impact of this specific study was low and likely overblown, but the controversy vaults the ethics question into a necessary public discussion.