Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint ...

Xbox executives Matt and Asha addressed the current state of the gaming industry and announced four key priorities for the ...

When Asha Sharma became the CEO of Xbox and promised a “return of Xbox,” she wasn’t kidding: Microsoft announced today that ...

"We Are Xbox” becomes core identity as new CEO Asha Sharma announces a major Xbox reset plan and branding shift.

Xbox is Microsoft’s gaming identity moving forward. is a senior correspondent and author of Notepad, who has been covering ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

Xbox CEO Asha Sharma and Xbox executive vice president and chief content officer Matt Booty have published a memo sent to Xbox staff today, revealing a company name change from “Microsoft ...

Microsoft Gaming is changing its name back to Xbox, as the division's leaders laid out their vision for the next stage of the ...

New Xbox CEO Asha Sharma clarifies that an Xbox mobile store could still happen, indicating that the runway is still hampered ...

Xbox Project Helix leaks reveal RDNA 5 graphics, 48GB GDDR7, and a possible $1,200 price with PC-like performance.

Microsoft is cutting Game Pass plan prices after fierce backlash from fans, but pulling new editions of a popular franchise ...