As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering. Among other things, the ChatGPT ...

AI search ads are seen as having massive potential by ad industry insiders and analysts, but OpenAI rival Anthropic has ...

Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs ...

A familiar broadcast rule is now entering the streaming world with California's new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

One retail media channel remains consistently overlooked, despite sitting at the exact moment of purchase: in-store audio.

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 -- a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, and ad networks to support app user ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

Held under the theme “The Bold Front,” day 1 of the  conference had conversations around how human creativity and intelligent ...

Algeria-based super app Yassir has acquired Paris-based adtech company Kawarizmi as part of its strategy to build an ...

Following a successful inaugural edition, the ad:tech Honours Awards returned in 2026 to once again spotlight the innovators shaping the future of advertising and marketing through technology. Held at ...