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Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

Southwest Airlines is now offering what it has dubbed its "Trendiest. Sale. Ever" for customers looking to travel in the continental United States in the early part of 2026. Nicknamed because of its ...

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Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines®. Starting today, travelers can search and book Southwest’s ...

Expedia Group recently became the first major online travel agency to distribute Southwest Airlines flights, with all Southwest products set to be available across Expedia's brands by 27-Feb-2025 1.

A Southwest 737 Max 8 sits at Gate 40 of St. Louis-Lambert International Airport on March 13, 2019. Travelers can now book flights on Booking Holdings' travel websites, including Priceline, ...

Priceline is the second online travel agency to partner with Southwest as the carrier looks to widen its distribution channels amid major shifts in its business model. Southwest Airlines flights will ...

NORWALK, Conn. - Southwest Airlines flights are now available for booking directly on Priceline’s platform, according to a press release statement issued Wednesday by the online travel company. The ...

NORWALK, Conn. and DALLAS, Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines ®.