Your smartwatch coupled with an artificial intelligence-powered coach promises peak performance, but for female athletes, ...

The Amazon Essentials crewneck sweatshirts are as comfy as they are versatile — perfect for dressing up or down. Made from a ...

Abstract: The shifting dynamics of the behaviour of the consumers replicates that luxury goods are now being professed as necessities with higher disposable incomes being spent on lifestyle products.

Alongside a powered footwear system called Project Amplify and new performance apparel with improved airflow, Nike yesterday ...

In addition to its new smart ring, Reebok has also experimented with smartwatches, while rival Adidas has also made fitness ...

Discover the innovative design of the Nike Air Max 95000, blending comfort and cutting-edge technology in sneaker production ...

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

Now, Nike has unveiled Project Amplify, the world’s first powered shoe system for running and walking, designed not ...

Exoskeletons are about to transform human mobility. And step one for Nike is building the technology into a shoe.

Nike’s new Aero-FIT cooling technology channels twice the airflow of its legacy fabrics while being made entirely from ...

Step into the future with Nike’s most advanced shoe yet, designed to improve focus, reduce fatigue, and adapt to your every ...