Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Jordan Brand is planning to release the Air Jordan 4 Retro Comic, which is expected to feature a comic-style design ...

The influencer, who also inked with Digital Brand Architects, is looking to score a touch with major marketing brands after partnerships with Nike and Mercedes-Benz.

Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Texas quarterback commit Dia Bell has landed another notable NIL deal. The Five Star Plus+ QB has signed with Nike, he ...

The world’s biggest sports brands are increasingly turning their focus toward seasoned stars.  Topping the list of the most ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

When Nike (NKE) elevated longtime company veteran Elliott Hill to CEO in September 2024, shares jumped in after-hours trading as investors bet on a "return to roots" in performance product and ...

Newly leaked images from @snkr_collector123 on Instagram show an unreleased Air Force 1 Low featuring a cherry blossom shroud ...

Ami Colé founder Diarrha N’Diaye joins Skims Beauty as EVP, teaming with Kim Kardashian to bring inclusive, innovative beauty ...