The Keys served as the Orioles’ High-A affiliate as a member of the Carolina League from 1989 until the coronavirus pandemic in 2020. Major League Baseball then restructured the minor leagues and reduced the number of affiliated teams from 160 to 120, four for each franchise. The Keys lost their affiliation and joined the MLB Draft League.

The Indianapolis Indians announced a comprehensive brand modernization on Sept. 29, unveiling a brand-new logo.

During the 40 playoff games leading up to the World Series, Strauss’ decal on all MLB batting helmets has driven just more than $8M in equivalent media value (EMV), according to industry analyst Hive.

As the NL and AL postseason got underway, fans noticed that all the batting helmets had a massive "STRAUSS" ad on both sides. This was a partnership between Major League Baseball and the German workwear brand that was finalized back in September of 2024. Those helmets have returned for the 2025 postseason.

It's time to vote for the 2025 All-MLB Team presented by MGM Rewards. The All-MLB Team, which was established in 2019, recognizes the top players at each position during the regular season, with both First Team and Second Team honors.

The Frederick Keys are back with the Orioles, but with a new look.The Keys unveiled updated logos Thursday to commemorate the ballclub rejoining the Orioles org