LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional credibility into searchable and comparable inventory.

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

LinkedIn wants a bigger chunk of the streaming TV ad business. The professional networking site exclusively told Business Insider that it has signed up adtech company The Trade Desk as its first ...

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research from WARC. The report was based on WARC’s dataset of advertising ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them. LinkedIn made some good moves last year that I’ve seen pay ...

A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns. LinkedIn Ads consistently delivers some of the highest-quality B2B ...