Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

CES 2026, the annual consumer tech conference held in Las Vegas, is here. And lucky for you, we have TechCrunch editors and ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

Lego F1 Collectible Race Car mystery boxes are up for grabs for only $15.77 (was $30) at Amazon. Each 174-piece mystery box includes six models based on real Formula 1 race cars. The nearly 50% ...

From redesigns to strong value plays, here are five sedans from five brands poised for a big year in 2026. Sedans remain popular for efficiency, reliability, and as an entry into electrification. Top ...