As Kohli bids an emotional farewell to Test cricket earlier this week, the IPL has borne witness to his remarkable resurgence ...

Despite a decade of debate, and repeated promises from platforms and partners alike, there’s one persistent question that ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

Virat Kohli's influence extends beyond cricket. He is now a brand and a cultural icon in India. His journey showcases ...

The wait is over — the biggest T20 league in the world will be back on May 17, with Royal Challengers Bangalore taking on Kolkata Knight Riders in Bengaluru. Su ...

For nearly two decades, the Indian Premier League (IPL) has stood as a towering beacon of innovation, ambition, and cultural ...

PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Historically, Kotak Mahindra Bank was the first choice for India’s SMEs. It was a bank that understood the ambition behind ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Madison Media Alpha, a unit of Madison World, has been appointed as the Media AOR for Zouk following a multi-agency pitch.