In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

In a season that featured nearly 13,000 balls bowled, over 19,000 runs scored, and close to 300 wickets taken, Cricket Predicta -- the world's first contextual, fan-focused cricket analytics platform ...

As the IPL 2025 season progresses, the steady rise in advertising volumes signals the continued confidence of marketers in the league's unparalleled reach and impact. With new categories and ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures ...

Now enjoying uninterrupted IPL matches and exclusive content with Jio’s is possible through its extended promotional offer.

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...