In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

In a season that featured nearly 13,000 balls bowled, over 19,000 runs scored, and close to 300 wickets taken, Cricket Predicta -- the world's first contextual, fan-focused cricket analytics platform ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

For nearly two decades, the Indian Premier League (IPL) has stood as a towering beacon of innovation, ambition, and cultural ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

New Delhi: Following his retirement from Test cricket, Rohit Sharma received widespread appreciation on social media from ...