In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Virat Kohli scored 505 runs in 11 IPL 2025 games at 63.13 avg and 143.47 SR, showing his T20 class. Despite a high dot ball ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Kolkata Knight Riders' bowler Sunil Narine celebrates with teammate Rahmanullah Gurbaz after the wicket of Delhi Capitals' batter Faf du Plessis during the Indian Premier League (IPL) 2025 cricket ...

2025. The revised schedule includes two double-headers, which will be played on two Sundays. "Venue details for the playoff matches will be announced at a later stage." An IPL match in Dharamsala ...

A TAM report shows a 2% rise in celebrity-endorsed ads during IPL 18, with Ananya Panday overtaking Shah Rukh Khan. Film ...