Will Ferrell got to meet the creepy Buddy the Elf Home Depot animatronic that freaked everyone out last year and he had the same reaction.

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

Glowing Skyward: e.l.f. Cosmetics und Meghan Trainor stellen gemeinsam die neue globale Cloud-Skin-Kampagne und ein ...

Scientists Discovered Something Kinda Alarming: The Universe Shouldn't Actually Exist Look inside the Breakers, a 70-room, ...

The cosmetics brand’s mission to ‘serve the underserved’ has led it further into niche women’s sports. There’s more to come ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is celebrating strength and power on and off the wrestling mat, serving as the first beauty sponsor of the largest high ...

Also, if the makeup of stars like Ali Wong and Amy Adams are any indication, nude lips are back with a vengeance and even more effortless than ever—almost like they’re wearing a slightly ...

e.l.f. Beauty (ELF) ended the recent trading session at ... Coming into today, shares of the cosmetics company had lost 6.28% in the past month. In that same time, the Consumer Staples sector ...