In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

Glowing Skyward: e.l.f. Cosmetics und Meghan Trainor stellen gemeinsam die neue globale Cloud-Skin-Kampagne und ein ...

Scientists Discovered Something Kinda Alarming: The Universe Shouldn't Actually Exist Look inside the Breakers, a 70-room, ...

The cosmetics brand’s mission to ‘serve the underserved’ has led it further into niche women’s sports. There’s more to come ...

“One of the first steps in achieving a dewy makeup look in the winter is to start by exfoliating and hydrating the skin properly, prior to any makeup application. Skin needs to be prepped to ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

If you’re a fan of low-effort makeup, TikTok has the perfect lip product for you. Lip glosses and lipsticks can require careful application and setting, which can be a hassle if you’re on the go.

--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is celebrating strength and power on and off the wrestling mat, serving as the first beauty sponsor of the largest high ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

Also, if the makeup of stars like Ali Wong and Amy Adams are any indication, nude lips are back with a vengeance and even more effortless than ever—almost like they’re wearing a slightly ...