What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

After I wrote the story Three Market Tested Lessons About Data Storytelling, which covered ClearStory Data’s approach to data-driven stories, it became clear that people can interpret the idea of data ...

Good relationship marketing is all about communication, and the best way to communicate is to tell a good story. For instance, a famous experiment by Significant Objects found that good storytelling ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

The growth of data in journalism, storytelling and civics has ignited a rise in the number of university courses, workshops and hackathons that aim to teach students, professionals or community ...

I recently had the opportunity to sit down with Megan Kvamme (CEO and Founder, FactGem), Rehgan Avon (Founder, Women in Analytics Conference) and Dave Cherry (Executive Advisor, Cherry Advisory) to ...

Numbers don’t lie—but sometimes they can be made to fib. As anyone in business knows, one of the greatest sources of danger is a large, complex, convoluted collection of data. Massive datasets can be ...

The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a ...