Sales of the iPhone in China suffered at the end of 2024, seeing a drop in sales that has put it in a close race for second place with Chinese smartphone maker Xiaomi.
In 2024, its smartphone shipments increased by 37%. Vivo is also growing rapidly, strengthening its hold on the market. In the fourth quarter of 2024, Apple’s shipments in China fell by 25%.
The reduction in Apple's position is also worse than just the market share. The overall China smartphone market declined year-on-year by 3.2%, the only quarter to do so in 2024. Counterpoint also ...
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