When Shanghai-based designer Guo Qingshan posted a vacation photo on Valentine’s Day and captioned it “Puppy Mountain,” it became a sensation in China and even created a tourist destination. Guo had gone on a hike while visiting his hometown of Yichang in central China’s Hubei province in late January.

A mountainside in China's Hubei province, dubbed "Puppy Mountain," is gaining global attention for its resemblance to a dog face, thanks to a viral social media

Dog owners have posted pictures of their dogs in the same position, and many people are traveling to the location to see it for themselves.

Tourists are flocking to Yichang in China to witness the viral rock formation sensation of 'Puppy Mountain'. View on euronews