Please verify your email address. EA showcases an AI-powered concept, allowing players to generate game content. Generative AI can allow for quick creation of original game content using existing ...

AI is not just a buzzword for EA but it lies at "the very core of our business", says EA CEO Andrew Wilson. The publisher's Investor Day 2024 has been crammed full of AI talk, from the mobile ...

Major live service publishers want in on the action, and today at its investor's day stream, EA demonstrated a generative AI concept where users can interact with a ChatGPT-like prompt to create ...

In one of the AI concepts, dubbed "Imagination to Creation," EA Chief Strategy Officer Mihi Vaidya showed off a video where two gamers used a ChatGPT-like prompt to quickly create an in-game map ...

Among the major corporations jumping on the AI bandwagon, there’s EA (Electronic Arts). During the EA Investor Day, the company’s CEO made a pretty bold comment. According to the CEO ...

Imagine a system that allows users to create a video game entirely from scratch, without any coding, giving them the ability to change anything from the setting to the characters' appearances to ...

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future. While we've known for ...

EA has given a sneak preview of an early-stage mobile experiment leveraging AI, codenamed Project Air. Shown off during the publisher’s first Investor Day since 2016, the experimental product looks to ...

Video game giant EA is envisioning that kind of future in a concept video about its yet-to-be-released, AI-powered "Imagination to Creation" program, unveiled Monday at the company's Investor Day ...