Short of decorating your dorm with floor-to-ceiling with your favorite school's colors and logos, the easiest way to show university pride is with a fresh pair of sneakers. An annual tradition unique ...

As universities have shuffled apparel deals this offseason, including Georgia Tech agreeing to leave Adidas for Under Armour, ...

With the football season in the rearview mirror and the NBA on its All-Star break, many casual sports fans are tuning into college basketball for the first time to complete a little due diligence ...

The 2023 NCAA Tournament has been enthralling in both the men's and women's brackets. One of the most exciting programs to follow has been the Miami Hurricanes. Both of the school's teams advanced to ...

CLEVELAND, Ohio -- Looking to run a few miles and show off your college spirit at the same time? Say hello to the NCAA-inspired Adidas Ultraboost 21 running shoes, now available at adidas.com and ...

March Madness is just around the corner, and adidas is hooking six schools up with custom uniforms for the postseason. Baylor, California-Los Angeles, and Louisville will be wearing custom variations ...

The school and the brand publicly defended their 10-year deal Saturday. The post Penn State, Adidas Deny Wrongdoing Around ...

In a novel and potentially wide-reaching approach to the emerging landscape of name, image and likeness (NIL) deals, Adidas announced Wednesday an initiative that could turn thousands of college ...