Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

BT is reportedly in advanced talks to sell its 50 per cent stake in TNT Sports to US joint venture partner Warner Bros ...

The Financial Times reported BT was in advanced negotiations to sell its half if TNT Sport to Warner Bros. Discovery.

Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Deadline speaks to Hollywood’s fiercest advocates against Trump’s DEI rollbacks — Roger Ross Williams, Ashley Eakin and Asha ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

Another interesting company going through a similar transition is entertainment behemoth Warner Bros. Discovery (NASDAQ:WBD).

Too much goodwill on the balance sheet could also lead to writedowns that result in a stock falling. A recent example of this ...

Even though Warner Bros. Discovery finds itself at the precipice, David Zaslav's earnings have only increased as he continues ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.