For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks CEO Brian Niccol told investors the coffee giant plans to cut “roughly 30% reduction in both beverages and food.” ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks (SBUX) is making big changes in the name of safety. In lieu of its 2018-era goal to become the “third place” where ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan ...

Brian Niccol, the CEO of Starbucks (SBUX), told Yahoo Finance that the coffee chain is “definitely in the middle of a turnaround.” Although he ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...