But now, brands are celebrating Swift’s long awaited return with her 12th studio album by burning, not red, but orange.

JanSport Backpack brand JanSport took a humorous approach to its back-to-school campaign, Always With You. The brand’s campaign spots turn JanSport backpacks into “a singing, deadpan antihero belting ...

The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, ...

Swedish candy brand BUBS taps Burson for US expansion The agency will launch BUBS in the U.S. market with a 360-degree campaign.

From disaster to dollars: Social media crisis comms is new lifeline for sinking brands New data reveals that social media makes crisis comms profitable for Tea, Astronomer, Dunkin’ and more.

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that ...

A Texas district affected by rising floodwaters this month is soliciting a PR firm to develop general communications strategy and provide on-call PR services for exigent and crisis situations ...

PR Week is the leading source of news, analysis, features & jobs for the Public Relations industry ...

OpenAI’s Hannah Wong offers clarity from AI cacophony The CCO of the AI giant focuses on product education over brand buzz.

FGS Global names new partner from Global Counsel Added 37 hours ago FGS Global has appointed Conan D’Arcy as a partner in its London office. MSQ ‘surprised’ by S4 merger reports, rules out deal 14 ...

Accenture Song acquires influencer agency Superdigital The deal marks Accenture Song's 10th acquisition since 2024.