From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...

L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.

With creators shaping culture, content production exploding and channels multiplying like never before, CMOs must stop and ask: how do I make my brand truly unmissable in the fragmented media ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Illuminari unites a collective of influential marketing leaders, including Les Binet, Rory Sutherland and Nishma Patel Robb.

The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.

We arm you with all the stats you need to tackle the week ahead.

CEO Bjørn Gulden says devolving power to regional teams is critical in a “more complicated” world, as revenues hit a record ...

Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

The Chinese car brand says a linear TV strategy helped it drive a 250% rise in awareness and reach 4% market share within its first year in the UK.