Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. The report ...

Not long ago, marketing was a one-sided conversation: Brands would broadcast their message and set the trends, persuading audiences through TV, radio, print media, billboards. Social media upended the ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...