Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

Has the world of marketing come full circle? As social media turns what we consider to be "traditional" on its end by empowering the people and endorsing two-way conversations over broadcast messaging ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...