For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

Has the world of marketing come full circle? As social media turns what we consider to be "traditional" on its end by empowering the people and endorsing two-way conversations over broadcast messaging ...